1:45-2:35 pm | Session 1 Workshops Content Strategy for a Strong Online Presence - Yasmin Bendror, YMarketingMatters Content is the infrastructure of your online marketing. No matter what your business is—and who your target audience is—you need content. Your presence on social media, blogging and email is about producing content on a consistent basis - everyday. This is how you continue to educate and engage your audience and buyers. I know, it can be overwhelming!
In this workshop, you will learn steps to take control of your content:
How to create a content strategy and a content plan
What types of content to create that engage your audience
How to automate and schedule content
Resources to keep you producing valuable content
Big Problems, Simple Solutions: How to Make Things Difficult for Cyber Criminals - Chris Kay, NJ State Police Critical Infrastructure Bureau This presentation will outline:
the complex problems caused by cyber criminals
how hackers leverage our personal information
simple solutions for people to use to avoid victimization
Strategic Partners: How and Why (duh) to Build Them - Donna Miller, C3 Workplace Successful businesses do not thrive in isolation. Business owners need a strategic plan to attract partners and build relationships that will drive referrals and take their businesses to the next level. Leveraging the digital world, tapping into their existing networks, and promoting collaboration are the stepping stones to driving Strategic Partnerships.
Join us for an interactive workshop and discussion where Donna Miller will share her expertise on:
Why sitting at the right table is pivotal
Creating the plan and staying focused
Driving reciprocal referrals
Donna has successfully led C3 Workplace (connect – collaborate – community) for 25 years on the belief that a rising tide lifts all boats. Strategic partnership are how we live those values out loud … and GROW!
How to Keep Women on Your Team & Create A Flexible Work Culture - Kathryn Sollmann, Author, Speaker & Coach Does every woman really want to “lean in” to the executive ranks? The fact is that most women who have more than one big job—a professional role and caregiving for children and aging parents—want work that fits life. Too many women opt out of the traditional full-time job and take caregiving breaks that impact their financial security and your bottom line. How can you keep smart, talented women on your team? In this workshop you’ll learn:
What flexibility really means to women
Viable flexible work options that accommodate employers & employees
How to structure requests for flexibility
How to create a flexible work culture that is fair for all employees
How to support all caregivers—women and men—to reduce stress and increase productivity
How to embrace different brands of ambition and success
How to cultivate leaders who prefer to “grow in place”
3:15-4:05 pm | Session 2 Workshops
Local SEO for Businesses of Any Size - Pam Aungst, Pam Ann Marketing Local SEO is a very targeted online marketing approach. Millions of customers use local search every day to find the best local businesses in their area. Local SEO allows you to position your business on search engines so that your company gets found by potential customers who are searching for your services, in your area, right now!
Local SEO uses a variety of strategies, including:
Optimizing your Google My Business listing
Generating localized content
Obtaining online reviews
Increasing domain authority
Getting your site listed in directories such as Yelp, Superpages, YP.com, and more.
This session will give an overview of the strategies you need to have in place to take advantage of Local SEO.
Automation & Scheduling Tools to Make Your Life Easier - Lori Highby, Keystone Click Creating content takes time, that’s why scheduling and automating the process can be of great value to your productivity and the overall campaign. We will walk through a handful of the tools (including MixMax, Sendible, and Buffer) that will make your life simpler. Then I will share the exact process I use for creating and publishing consistent content that promotes my podcast across multiple social channels.
Websites, SEO, PPC, and Social Media for a Complete Digital Presence - Nick Woodward, YouShallThrive Digital Agency & Michael Contreras, MAC Local Advertising The greatest challenge businesses face today with their brands, visibility, and reputation is to master a holistic use of digital media. This presentation covers an inside look at balancing strategies, budgets, and real expectations for growth. Most importantly, it will provide a summary review of the business side of the digital landscape for both local and global enterprises. Topics will include website development, infrastructure & asset management, Google AdWords, search engine optimization (SEO), social media, reputation management, and more. The information provided will help the audience achieve a fuller perspective of digital media for business development. Understanding the power and facility that digital media can provide is the first step toward understanding how to be effective as a manager or owner in this space. Clear sight and knowledge of the real environment we’re all working with is vital for success in this brave new world of instantaneous information.
Get PR Famous - Christina Daves, PR for Anyone In this session, DIY PR expert, Christina Daves, will show you how to gain massive visibility for your business using her proven Get Famous Formula. She will show you how to make your business newsworthy, how to create great hooks, and how to find the right journalist to pitch your story to. She will show you how to stand out from the crowd and expose your business to potentially millions of new customers through free publicity.
Top 3 Takeaways:
4 ways to maximize your social media and start attracting leads in under 30 days
3 ways to get on television, radio, in magazines, newspapers, and more
How to use social media and PR TOGETHER to get more listings and buyers
4:15-5:05 pm | Session 3 Workshops
How To Drive Sales Through Email Marketing - Susana Fonticoba, Right Click Advantage If you have a great website and a proactive social media marketing plan, isn’t that all you need? While social media is extremely valuable in amplifying your message, email marketing has proven to be the most targeted, trackable, and efficient tool for building and maintaining relationships in all types of organizations. And in order for the sales to flow, your audience needs to develop trust in you and what value you can bring.
The beauty of email marketing, done right, is that it has been highly effective in
enticing past clients to work with you again,
engaging current clients to explore more of your services, and
inviting prospective clients to learn how you provide the transformation they seek.
You’ll learn how to
TARGET those clients, partners and prospects you really want to work with;
ATTRACT attention amidst the noise with personalized messages;
AUTOMATE a series of messages to bring your audience on a journey with you;
TEST and measure what’s really clicking and working with your target market.
Let’s look at winning strategies that lead to increased revenue and engagement.
Smart Videos: How to Use Video to Grab Your Audience and Increase Your Bottom Line – Peter Gallo, Envision Video Services Using video does not have to be complicated or costly. Learn how you can start using video today to increase your reach and improve your conversions.
Getting Leads & Converting Them Through Your Lead Funnel - Don Seckler, Peak Inbound Marketing This session will show you:
Why the buying and selling process has changed
How to increase your visibility in the search engines
How to target your ideal prospect and attract them to your website
How to get your prospect to convert into a lead
How to create a marketing automation funnel
How to nurture your leads and understand where they are in the buyer’s journey
How to identify the one key factor that ensures your lead is qualified to buy
How to 10x the business you get from your website
Plus you’ll get an extensive list of the tools that the pros use
Measuring the ROI of Your Digital Campaigns - Lori Highby, Keystone Click Learn the vitals to measuring the return on investment in your digital campaigns. This includes the WHAT and HOW to track your activities on Twitter, Facebook, and other digital avenues. Tracking the correct data points allows you to properly measure the ROI of your campaigns, and tweak as needed for better results. Brilliant.