According to a 2015 Pew Research Center study, 84% of American adults use the internet everyday. Simply – the internet is the main way people are searching, investigating and making buying & hiring decisions. Per Pew, “the internet has become an integral part of everyday life across diverse parts of society”.
You may think you don’t have time for facebook or Twitter. Millions of people ARE using them, as well as Instagram, Pinterest, LinkedIn, and foursquare. Everyday.
So it comes down to two questions:
- Would you like more sales or better job opportunities?
- Are you interested in shortening your sales cycle?
If you answered “yes” to either question, it’s time to take a closer look at the behavior and expectations of your clients and prospects.
Managing your magnetism - The Mechanics of Inbound Marketing
Print is not dead, and small and larger brands alike are spending millions advertising on TV, radio and Cable. If you have the budget - these advertising options work as part of a range of integrated campaigns.
The cheapest, easiest way to get yourself in front of the EXACT prospects you want to connect with, is on the internet - whether your geographic footprint is 10 miles or 10,000 miles. Because that's where people are going to check you out after meeting you at a networking event. Because they expect to find more information about what you do, testimonials, case studies, important facts 'n stats, quickly.
Google (as well as the other search engines) ranks your site by a number of factors, including relevancy, how long you’ve been online, how new your content is, and the right, high-quality spaces with hyperlinks pointing back to your site. Which increases the chance of folks finding you faster, before your competitor.
You can dramatically improve the quantity and quality of traffic your site gets by posting geo-targeted, informative content about you and your business in your top online spaces (website, blog, social channels, guest blogging).
Great content literally becomes a magnet, driving relevant traffic to your site, facebook, Twitter or other informational/sales pages.
The top two things to be aware of :
A. key-word rich, optimized website content organically improves search results.
B. you are in control of distributing exactly what you want your clients and prospects to know about you, your work experience, your business, your products or services.
It's not 1995, or even 2005.
Your clients and prospects are researching and buying after web searches. Don't miss out - tweak, curate and nurture your digital content, including every page on your website and all your social profiles on facebook, Twitter, LinkedIn, etc.. Boost awareness of your brand AND pull in a higher number of warmer leads by "magnetizing" all your digital communications!
Pattie Simone is a Digital PR & Sales Strategist, Entrepreneur and Author. Pattie fuels productive returns for individuals and companies by optimizing key communications tools, including: video, social media, PR, websites and print collaterals. As founder of WomenCentric.net , Pattie has been featured on FOX5 and ABCTV, as well as in Entrepreneur magazine and The Bergen Record. On Twitter: @pattiesimone