It's all about being strategic, thinking about who you want to reach, the topics that would be relevant and valuable to your prospects and current clients, and then leveraging your posts in your social channels.
When done correctly, the Three Golden Benefits of Blogging are:
• it introduces you and your expertise to new audiences
• helps to grow your email list
• increases your Twitter, facebook, Persicope, etc., subscribers
All of these elements get you in front of a LARGER NUMBER of warmer leads, which helps you to do three more HUGELY important things:
- create awareness about you and the key benefits of doing business with your company
- increase comfort and trust, via quality editorial
- encourage interaction and conversations
By thinking like a publisher, sharing strategic advice, timely insight and industry news, you are positioning yourself and your firm as an expert resource.
While great content is terrific on it's own merit, it also helps to organically boost your SEO rankings (Search Engine Optimization) something many successful businesses benefit from everyday.
If you haven't been blogging, I encourage you to start. Share great information and advice that can help your best clients and prospects. (So it's NOT an advertorial but structured like an article you'd read in Entrepreneur Magazine or Forbes, Business Week, etc.) Put together an editorial calendar, and try to include posts that shed more light on another mainstream media /industry publication article or video you've seen. Aim to publish at least one new article a week. And if you are unsure of where to start, invest in a proper tutorial on Lynda.com, Udemy.com or some one-to-one training from a marketing professional.
Any size company can boost the number of warmer inbound leads they get through blogging. I hope this is the year YOU decide to include this one terrific option in your integrated sales and marketing campaigns!
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