Now what? How do you create and maintain relationships, becoming visible to the right influencers, and use Twitter for research that is like gold? Two words: Twitter lists.
How to Create Twitter Lists
Then click Create list. Name your new list and write a short description so you know exactly what this list is about. Be careful to mark it appropriately private or public.
Public Lists are great - they can be sorted by topic and help attract possible clients, influencers and members of the media.
Public lists can be:
- handy information and resources for your followers to have
- a showcase for the clients that already work with you (a portfolio of work you've done for them)
- a nice way to shout out to local businesses that you support – online and off
Private lists are great ways to sort people, companies and resources for easy reference and research. One of the lists I advocate everyone to have is a Potential Clients list. But let’s be honest do you really want someone to see you’ve added them to the list “Potential Clients”? Probably not.
So pick private or public setting carefully and thoughtfully. Mine are all private.
Other productive list ideas include:
- media outlets
- current clients
- potential clients
- your town/local area businesses
- friends and family
- your networking group
Now that you have created your lists, add some people!
Follow the steps above to create each list. To start adding people, click the gear icon on their profile, select add or remove from lists. You don’t need to be following a user to add them to your list! A pop-up will appear displaying your lists you created in step one. Put a check mark next to the list (or lists) you would like to add this person to (or uncheck to remove them).
Want to know if YOU are on anyone else’s list? Head to your lists page (under the gear icon) and click member of and find out!
Once you have a nice list started, use the insights to your advantage.
For your Media Outlets list: Is there a trending piece of media that one or more of these outlets is posting about? Share their story, use their hashtag, favorite it and comment. Be timely and present and watch as other people start watching YOU.
For your Current Clients list: Talk about who you have done business with! Share their stories and their tweets as well. Showcase your portfolio by tweeting about your list to the right influential (read prospective client) person. Keep your clients loyal and even happier as you share their news. Can you tweet about a before and after? Use this list as a testimonial tree and harvest from it when you're able.
For your Potential Clients list: Again, I strongly recommend that you keep this private. But through this list you can watch and learn about what these prospects need the most and discover what their pain points are. With that intel, you can figure out how you can help them the best. That way when you DO reach out to them, it will be a slam dunk of success because you are educated about what they need and can propose a great solution that is truly valuable to them.
Your Networking Group list: This list is an awesome lead gen list, because your membership is a common factor. Odds are you share a number of common traits, including vision, value, goals, and challenges. Via this list, you can keep track of what your peers are sharing, RT when appropriate and favorite, as well as asking for help. With the right nurturing, you can encourage new conversations, good feedback, helpful shares, and some honest answers to questions or referrals!
OK you're ready to get much more out of Twitter!
The next time you log into Twitter, head straight to your lists. When you do that, you’ll see only the posts shared by the people in that list. It makes it really easy to share and engage with their content, which is why you’re using Twitter in the first place, right?
Looking forward to “seeing” you online!
Karen Yankovich, an acclaimed LinkedIn Evangelist and Social Media Strategist, helps diverse entrepreneurs and businesses use LinkedIn and other social spaces profitably. She guides C Suite executives, startups and established brands to build authentic rapport with prospects and influencers, leveraging the resulting conversations into transformative brand expansion, service and sales channels. For more information about Karen's talks, tips, and services, visit: http://www.karenyankovich.com, or follow Karen on Twitter.