While all of these ideas have great potential, it is critical to take a step back and ask yourself: “What is the big marketing picture?”
Smart Marketing is all about communicating the value of your business to your target audience. It starts with knowing the value of your product or service in the marketplace and understanding exactly who your current and potential customers are. Then you can decide on the strategy, messaging and tools to connect with them – and inspire them to take action.
In other words, smart marketing starts with a plan.
A good first step is to answer the following key questions:
- Why are you in business? What is your mission?
- What problem is your company solving?
- Who are your competitors?
- What’s the profile of your typical customer?
- What’s the best way to communicate with your existing customers? With new prospects?
The information gained from answering these questions, will help you articulate your business vision and purpose. It will also help you clearly identify your ideal customer, and create the foundation for building a solid and actionable plan to promote your business.
A smart marketing plan – one that will deliver real results – isn’t something you can just whip up overnight. It takes focus, dedication and more than a little professional expertise. A dynamic plan won’t gather dust on your desk. It will keep you focused on promoting your business – day in and day out – in a manageable and meaningful way.
Sabrina McEntee is President of Hype Marketing Agency, a full-service marketing department. Hype provides targeted marketing strategies and creative solutions to help small businesses grow. For more information about Hype's hands-on marketing management - backed by a team of experts in all aspects of marketing, advertising, and public relations - visit: http://www.hypemarketingagency.com