You can use the power of video to highlight industry business trends and demonstrate your own expertise on a variety of subjects. You should leverage your videos across your Facebook, Twitter and LinkedIn Channels as well to maximize your potential audience. While a professional video can be a difference maker, with advances in technology today you can create videos that are relevant to you and your industry, that will not only show your personality but also your knowledge. A lot of social media is about consistency and frequency, so don't expect your videos to go viral. Just keep at it, and monitor and respond to any comments. Every picture tells a story, so let video help tell your story.
Jason Farrar is a Sales & Marketing Executive at Mahwah-based digital development firm All Things Media. Farrar oversees marketing and social media efforts for the company as well as its business development efforts into its retail, pharmaceutical, medical device, toys/games, and financial services verticals. All Things Media is an award-winning digital development firm with global capabilities including programming, design, 3D animation, video production, app development, website and game development, as well as augmented and virtual reality. Visit their website at www.allthingsmedia.com.